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how we move

Learn more about Curlygirlmovement

The story behind

Before Curlygirlmovement was established, the movement took place in me. My name is Shamilla Dewi, Founder & Creator of Curlygirlmovement.

As a young girl growing up, I struggled a lot with my curls. I just didn't know how to deal with them. It didn't fit the ideal of beauty I had in mind, and I was even ashamed of it. And every time I stood in front of the mirror, I looked frustrated and sad at one giant mystery. I tried everything under the sun, but not a single product offered a proper solution. In my view, there was no other option than to blow dry my hair straight every day. After years of using excessive heat, there wasn't much left of my hair. There was only one thing left to do: the Big Chop.

An important personal turning point because it was time to really understand and delve into my hair. The Curlygirlmovement platform was born in 2014. I shared all the acquired knowledge, tips, and tricks with fellow Curlygirls. The goal was to inspire people and to teach them to deal with and embrace those curls.

Two years later, in 2016, I started developing the Curl Styling Milk & Curl Defining Gel. These products have been available since 2018 and have made a lot of Curly Girls very happy since then! The packages were sent from my home to the customers until it was no longer possible to do this independently.

Today, Curlygirlmovement is a mega platform that we are extremely proud of. With our many loyal followers and customers worldwide, our range has been expanded with even more fantastic products specially developed for your curls. Nowadays, we even receive our customers in our first Curly Hair Spa & Store, located in Amsterdam. Join the movement and find out yourself!

How we move

We move with knowledge as our weapon. We arm our community with the tools they need to understand and care for their curls.

We move with purpose and determination.We challenge societal norms and beauty standards that often marginalize curly hair, promoting a message of self-acceptance.

We move with inspiration as our guiding light. We share stories of triumph and transformation, showcasing the beauty and power of embracing curly hair.

We move as a community, united in our shared experiences and aspirations. We foster a safe and inclusive space for individuals to connect, support, and uplift one another. 

This is how we move. 

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Curl Education

Want to get the most out of your curls and make them shine like never before? Here's everything you need to know to make it happen! From simple tips & tricks for volume to a detailed explanation about the porosity of your hair.

learn about curls

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